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Mom Boss of the Month: Amanda Berlin


If you don't know this month's mom boss, you should. Amanda is a PR master who started her own consulting business in addition to a mastermind community. She's a friend to Little Hoboken and our own PR consultant as well, plus a mom to an adorable little girl. Be sure to check out her site here and learn more below.



You are a PR guru. You’ve been in the industry since before social media became what it is today. What are the biggest changes you’ve seen in the way business owners promote themselves and what is your one big piece of advice for an entrepreneur just getting started?


Being savvy and engaging and approachable on social is important. But generally speaking, your social channels are a warm audience that is already aware of you and your work. It’s important to nurture that audience. What is SO IMPORTANT is an equal focus on “getting out there” beyond your existing audience. I call this “bursting out of the word-of-mouth bubble.” When you make an effort to reach new people (and bring them in as followers or clients or brand ambassadors or evangelists for your work) you never feel like you’re shouting in the abyss or tapping the proverbial microphone wondering “is this thing on...” because you’re always talking to new ears who haven’t heard it all before.

You’ve been open about your reluctance to move to this side of the river. Can you tell us about the moment you realized that you had to eat your words?


Oh, do I ever have to eat those words. It’s like the thing I resisted the MOST became the thing that revealed itself to be exactly what I needed. When I first moved here, I clung to as much of my city life as I could. Over time it was revealed to me over and over again that “the only constant is change.” While I resisted change in my own life, I witnessed change in other people’s lives...and I realized they weren’t standing still for me to cling to for comfort and I couldn’t stand still either. Well, the moment I realized I needed to eat my words was when I started to release my city life as well as all the trappings of city life that I desperately clung to...like my gym, and my co-working space, and my social life...and just allowed myself to “be” here. It felt like a leap of faith -- that in-between time where you’re just suspended in mid-air when you let go of one trapeze and reach and hope for the next to appear -- but just like that friendships, new favorite workout places, new business all started flowing into my life. I look at moments like that as little nods from the universe that “you’re in the right place” either figuratively, or literally!

What is your favorite thing about raising a family in this area?


My favorite thing about raising a family in this area is the community, the access to good food and culture, proximity to the city with a much more livable vibe, and the diversity, especially in Weehawken. Being in NJ, instead of being in NYC, bring us much closer to my parents who also live in NJ.

As a single mom and business owner, you are forced to balance a lot on your plate and we are sure the struggle is real. What is your best advice for a mom who owns a business, and is also facing their own marital separation or divorce?


My best advice for a mom business owner who is also facing personal upheaval is simply to remember you’re not alone. Challenging times can be SO isolating. You convince yourself no one wants to hear about your problems. And sometimes you get to the point where you can’t even listen to YOURSELF anymore. I think it’s important to acknowledge that “THIS IS HARD.” It just is. And speaking that can take some of the teeth out of it. The other thing to remember is that you can do hard things...as Glennon Doyle invokes. You’ve survived every single one of your bad days. Every. Single. One. You can do this. And there is light on the other side. (Also, find me. I’m a great cheerleader! I will cheer you on! And I’ll let you cry if you need to. All emotions are welcome here.)

When you get a break from running your successful business and being a mom (and it’s not a global pandemic), where are your favorite local spots to unwind at?


I used to take myself on a Tuesday night date every week to Bin 14. It was just something I needed...to give myself the space and the luxury to have a night out...even if I was just going on my own. I’ve actually made friends by simply going it alone and having a glass of red!

What is your funniest mom fail moment?


Well, every day I feel like I’ve committed a #momfail on the way to drop my daughter at school -- our morning pump up song is “Let’s Have a Kiki” by Scissor Sisters. If you know, you know. If you don’t know, listen to it, and you’ll understand my chagrin.

Your daughter is an adventurous eater, and while many other moms (ahem, like us!) struggle with getting their kids to eat the plain pasta they asked for, your child will eat sushi and spicy ramen. What do you think got her to be so willing to try new things and what time can you come over to feed our kids?


Wow, you guys do your homework. You are excellent listeners!

The only thing I can think of with respect to my daughter's adventurous eating is that we started her young. There’s a picture of her in her car seat in the booth of a sushi restaurant. She would tell people when she was littler, “I’m a good eater.” Now, she’s almost smug about it. With wasabi, or her spicy ramen, she’s like, “what, is this considered spicy?!” She thumbs her nose at any eating challenge.

What is the best business advice you ever received? How about the worst?


The best business advice I ever got, which I guess I received over time from a coach I worked with for three years, was ultimately that my instincts are really good. And that I can trust myself. This wasn’t advice, per se. It was more like permission. And validation. The worst advice is always the advice that’s one-size-fits-all. That’s never going to work because it’s not the right advice for you. In the beginning, I was deep into the consumption of all the online programs and the books on how to market and run a business. This is the most painful kind of advice, because I would try to implement this advice to the letter and when it didn’t work, I would blame myself. This effort left me with the idea that “this doesn’t work for me.” Like there was something wrong with me. I see this all the time in my clients. They come to me when they are at the end of their tether and are super frustrated, like they've tried “all the things” and those things don’t work...not for them. I always try to work with my clients to find solutions to grow their business that feel really aligned for THEM.

A day in the life of Amanda…Go!


Wake up: 6:30

Meditate

Coffee/Chug water

Breakfast for the child

Get child to school (Play “Let’s Have a Kiki” or “Cheap Thrills” by Sia)

Peloton

Zoom calls (3-5 hours a day)

Retrieve child

Burn extra energy (get outside even in the bitter cold)

Dinner

Watch Great British Baking Show with the child

Read/Bed for the child

Read/Bed for me (Right now I’m reading American Royals, if that doesn’t say enough about the state of our world right now, I dunno what does.)