LH Spotlight: Princess Awesome

"Wow, do you have rockets on your dress?"

"Yes I do! Rocket ships can fly to outer space!"

How many brands of little girls' clothing & dresses can start this kind of conversation with your daughter? I know one...Princess Awesome!

Now, I love to dress my daughter in "girly" outfits and I probably use the color pink in too many of our life choices (her bedroom, clothing, cups, plates, dolls, etc). I don't think that dressing girls like princesses is wrong and I certainly don't think that telling your daughter she is a princess will make her have unrealistic life goals of living in a castle while village peasants wait on her hand and foot. I do think there is balance though, and teaching your daughter that girls can play with dolls, castles, rocket ships, airplanes, AND trains is important. It is important to teach her that being "girly" doesn't limit you in life and that "girly girls" can be smart and inquisitive. It is important to teach our girls that playing with trucks and cars isn't just for boys.

So...can't a girl have it all?!

Princess Awesome does just that, by putting the planes, trains, cars and rocket ships (and so much more!) right on the pretty girly dresses. They seek to redefine what it means to be "girly" and by doing that, change the conversation with our daughters. As a girl-mom, I was so intrigued when I first heard about Princess Awesome, and immediately reached out to their co-founders Eva & Rebecca. Not surprisingly, these two D.C. area moms knew all about Hoboken and our family-friendly town. They were just as excited as I was to bring Princess Awesome to the mile-square city! (Keep Reading!)

We have a GIVEAWAY for ONE lucky little girl. To enter, head to Instagram (@LittleHoboken) and follow these rules:

1. Follow @LittleHoboken

2. Like the post

3. Tag THREE friends

4. Follow @PrincessAwesomeGirls

BONUS ENTRY: Subscribe to the


Princess Awesome gifted the dress shown so that we may write this article. We thank our readers for helping us to support our local businesses so that we may support our work here on the blog.

xo Cassie & Melissa